Question – I own a small tech company located in Redmond. How do I compete for employees against the big technology companies in our area?
Answer- The bad news about your scenario is all too familiar. Not only are you dealing with a huge shortage of talent in the technology field, but most of the big guys – Microsoft, Amazon, Google, Facebook, etc. – all the “bigs” - have been draining the talent pool for quite some time. They are hiring more temps, more contractors, more employees in a week than all small businesses combined may hire in the next three years.
For as much as we love having them in our back yard, our technology giants, the “bigs” have fundamentally changed the landscape of the Northwest candidate market.
The good news is that not all employees – not even the technology ones - want to work for one of the bigs. In fact, many have openly expressed their preference for a smaller, more up close and personal work environment where they know they can make a difference.
For small employers, one of the first steps in your competitive strategy is to recognize that the Microsofts of the world may not be your adversary. The good news is, for the candidates you want to hire, you are more than likely competing with the technology start up down the street.
Here are some things we know are important to employees who have either left jobs or have turned down job offers with the bigs, and are looking for something different. These are things they tell us are most important to them when looking at job opportunities with smaller employers.
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